The ideal agency must be able to cover all the key points of Google referencing to benefit from a global vision and follow a true cross-channel strategy. It is a strategy that skilfully combines the levers of visibility; the social lever with SMO (Social Media Optimization), the paid lever with SEA (Search Engine Advertising) in which we also find the social Ads (paid advertising on social networks such as facebook ads or linkedin ads) and finally the natural referencing lever with SEO (Search Engine Optimization) which covers the technical aspects of your site, its reputation, but also the entire content. It is therefore essential that your editorial strategy is handled by an agency that perfectly masters the aspects of natural referencing.

A good SEO agency must listen to you. It must collect information, but also ask you questions about the challenges of your sector, your business, your constraints, your expectations. It is the SEO agency that must adapt to your needs and market, and not the other way around.

We recommend that you first "test" your agency, without committing yourself. Take this time at the beginning, to perhaps later commit yourself on a longer term with specialists who really understand you... and who give good results.

That's why our team of SEO experts offers you a free audit of your website's digital universe.

Defining objectives is a priority. They often seem clear at first, but they often need to be refined to be more relevant. They are generally divided into three groups: traffic acquisition, conversion increase and customer retention. Depending on your current situation, the maturity of your company and your industry, these three categories of objectives should be adjusted. However, the idea is to maintain stability, as they are interdependent.

A SEO strategy is based on different audits that provide a precise and global vision of your macro and micro environment: the economic context of your market, the laws that govern your activity, the current policy, the direct and indirect competition... Another essential step: the study of your internal structure: your current sources of visibility, the pool of internal skills, your current positioning, the specificities of your products and services, etc.

A good SEO agency has all the necessary tools to meet the needs identified during the audits (SEO + SEA). But not all the levers of action are necessarily to be activated. Your consultant will be able to estimate the return on investment of each winning combination in order to define the tools and channels to prioritize and adapt them to your budget.

The Media Sup Corporation agency offers customized services, with progressive prices, according to your company's budget. We evaluate the priority actions to be carried out in order to get a quick return on investment.

We can help you define your budget according to your needs. We can also estimate the budgets of your competitive environment. Tools specific to our web agency are used for example to make a benchmark and estimate the budgets allocated by your competitors to certain types of campaigns. Other tools such as SEMRush also give us the possibility to discover the budgets that your competitors devote to their paid search campaigns. To learn more about how to calculate the cost of a budget for a Google referencing campaign, go to this page.

Beyond your cash flow, let's finally underline the importance of the "return on investment". As digital actions are measurable, it becomes easy to identify the strong points of the referencing campaign (natural or paid) and to optimize the budget management to boost the turnover.

It is essential to define your target audience from the start, because the entire SEO strategy, whether natural or paid, will be based on it.

The Media Sup Corporation SEO agency starts by creating "personas". These are fictional characters that represent a target group or segment. They make it easier to symbolize the target and to get under its skin. They become common references to better exchange. These characters also make it possible to adapt the offer and the SEO and SEA strategies with more relevance.

We give them an identity, with a first and last name, as if they were real. A detailed description sheet is also put in place to describe the profile of this key target. Everything is recorded:

socio-demographic data (age, sex, gender, place of residence...)
psychological (character traits, obstacles, fears, desires, motivations...)
behavioral (their buying process, their sources of information, the time between the buying decision and the purchase, the places where they buy...)
Their KPIs, i.e. the performance indicators that will be attached to this persona, depending on what is expected of them (number of visits, conversion rate, etc.)
The buying journey of the future customer must also be precisely defined in the persona file, in order to adapt your messages, choose the right communication channels and adapt the type of content. The buying cycle has three stages:

the discovery phase. This first phase is the moment when your target becomes aware of his need or problem. The persona should contain your typical customer's buying motivations and recurring problems. With this information in hand, you can, for example, propose informative SEO optimized content and explain to prospects who will find you on search engines how you can help them.
the consideration phase. This is the stage where your prospect is looking for specific solutions to their problem. At this point, they are exploring products or services in the marketplace. The information you have gathered and assigned to your persona will be used to provide your prospect with content that mentions solutions that will facilitate their evaluation.
the purchase decision phase. Your prospect has compared different items or services... now he is making a selection. At this point, you need to make them want to choose your solution by providing them with comparisons, customer reviews, free trial offers, case studies, etc.
To create custom personas, we analyze your existing customers. Sometimes, we modify their files or readapt them according to your needs, because your current clientele is not always in phase with the target you are really trying to reach.

Rather than adapting an existing B2C campaign to B2B, we prefer to recreate an entirely dedicated campaign, because the SEO techniques to be used are different for Business to Business. Here are some examples of methods that can be used in B2B referencing:

Account based management, which allows you to boost your B2B sales. It gathers marketing techniques that precisely target the most qualified prospects, and puts the finger on personalization, a vector of conversions if ever there was one!
Social selling, a B2B approach that consists in using social networks (especially LinkedIn and Twitter) in the sales process. This is an energy-intensive but very efficient method that can be very interesting for the sale of products or services with a significant margin.
Lead management, a B2B marketing method that includes lead generation and lead nurturing. The former is used to convert a sales contact into a qualified lead (thus advancing the sales process) while the latter aims to "nurture" prospects not yet ready to become customers in order to seek to convert them later.
Premium content, such as webinars or white papers that allow you to position yourself as an expert in your field.

The return on investment (ROI) allows you to judge the relevance of a marketing action according to the benefits that result from it. Concretely, the ROI corresponds to the money earned compared to the investment. Our SEO agency Ska regularly evaluates the ROI of each action to constantly optimize your SEO or SEA campaigns.

The profitability is measured according to the following calculation:

Gain of the investment - Cost of the investment
Cost of the investment

But in truth, it is a bit more complex, because it is necessary to take into account many parameters. Indeed:

in a cross-channel strategy, the different levers of action are interdependent. A B2B informational content resulting from an inbound marketing strategy (link to inbound page) will be used to receive traffic without converting it directly. But this traffic can be transformed afterwards thanks to a lead nurturing system, for example.
an investment can be considered profitable... but its results do not necessarily correspond to the objectives set at the beginning. In this case, you need to review your initial objectives or modify certain aspects of the campaign.
some investments may only be profitable in the long term, and therefore show average results at the beginning.
Your Media Sup Corporation agency, expert in Google referencing, completes the ROI calculation with other qualitative indicators to offer a more complete vision of the results.

As we mentioned above, our SEO agency seeks to create a relationship of trust with its customers. We think that it is essential to speak the same language.

In order to offer you trainings that are adapted to your needs, contact us and tell us what you would like to learn. For example, do you want to :

Better understand SEO on search engines, its good practices and the vocabulary to facilitate our exchanges?
Learn how to position your products on Amazon and use Amazon Advertising to boost your sales on the marketplace?
Know how to analyze your website data through Google Analytics or Matomo?
Explore the backstage of your website? How is it coded? What is AMP? What are the tags for SEO?...
Learn more about paid acquisition systems like Google Ads, Facebook Ads, or LinkedIn Ads?
Know the springs or perform in netlinking? What weight does your site's reputation have in the eyes of search engines like Google? How can you get more inbound links to your website?
Discover the internal linkage and the strategies to implement such as siloing, Cornerstones Content ?
Finally, it is important to remember that we work "Open book", and this is reflected by a work of evangelization of your teams and an increase in skills on all topics that affect the SEO strategy that we apply in your company.

We work with large accounts as well as with small and medium-sized businesses, scale-ups and start-ups.

We optimize the referencing campaigns of each of our clients according to :

their expectations and needs, which differ according to their company size. For example, a start-up will seek to position itself on a market, and to quickly generate sales to grow. Start-ups are often overwhelmed because they have to concentrate on multiple tasks at the same time, linked to their strong growth and are often our interlocutors regarding the digital referencing strategy. They usually entrust us with the most complex missions of the strategy to adopt. They can also take advantage of our services and advice to expand their field of expertise in SEO or SEA. A well-established company on its market, on the other hand, will aim more at updating its digital strategy and optimizing important existing campaigns, for example.
Their budget to devote to communication on the Internet. For a start-up with a first budget, we will select the most relevant and growth accelerating levers (website creation, SEA campaigns, product distribution on marketplaces...) (link to general marketplace page)